Companies offering financial services are in a highly competitive industry, and for your company to be successful, you have to maximise all opportunities to generate traffic for your digital properties. However, as the finance sector is heavily regulated, you must also ensure compliance with the regulations in place while keeping up with the latest digital marketing trends. Keeping abreast of the latest trends in digital marketing across all channels can help smaller companies compete with larger ones and ensure profitability. You can see some current trends below to highlight different areas financial companies can focus on to help win ready-to-spend clients.
Video Marketing
It used to be that only large companies with massive marketing budgets could afford to create videos and advertise this way. However, with the advent of technology making it easier than ever to capture high-quality videos and numerous platforms to publish them on, video marketing is a current trend in digital marketing for financial services. Consumers are bombarded with videos across multiple platforms.
It is also a highly effective form of advertising when used on digital channels, as you can ensure your ads reach your target audience. They are also an excellent way of increasing brand awareness, and when your financial service company is serious about growth, you should have video advertising high on your list of priorities.
Local SEO
Although they can offer their services nationwide, many financial services companies also utilise local SEO campaigns to target potential customers in specific areas. They will often do this in places where they have offices and target the local population with their services. Local SEO is usually less competitive than when competing for keywords nationally, and consumers tend to trust local companies more. As such, you can rank in the top three for lots of your keywords easily with some content changes, page optimisation, and quality link building. Local SEO campaigns will often take much fewer resources, and you can quickly see the benefits, and it is something all companies should do with each of their work locations.
Voice Search
Voice search has been with us for quite a while, but it never took off in the way people predicted. However, with many mobile phones now featuring AI integration, voice search is experiencing significant growth, and the numbers are expected to increase dramatically. One of the biggest draws to voice search is its speed and convenience, and most of us have devices that are integrated with this technology. Optimising for voice search can help your company find your target audience and help them find you. Voice search enables users to interact with their technology naturally, allowing them to use conversational tones rather than specific keywords. Optimising your digital assets for voice search can help future-proof them and ensure they stay relevant in the ever-changing digital landscape.
Best Practices
As the digital landscape evolves, companies must adapt their digital marketing strategies accordingly. However, you must always follow best practices, or your digital properties could be penalised. Whether it’s your website, social media account, or any other platform, you must ensure that you comply with the guidelines when embracing new digital marketing trends. When using another website or platform to post your content, there will always be guidelines that you can read so that you fully understand what you can and cannot post, and other guidelines to follow. Ensure you fully understand these when embracing new platforms to post your content, as it can help prevent your account from being penalised.
When working in finance marketing, you must stay ahead of your competitors and adopt the latest trends to help you win customers. Be open to thinking outside the box and embracing new ideas and trends as they emerge, which can help your company stay ahead in a highly competitive financial services market.
Source: Digital Marketing Trends Financial Firms Should Not Ignore
